Advertising software offer a complete solution that contains campaign and event management tools, marketing database, budget and expense management, and much more. A good product will help increase advertising effectiveness, help manage timelines, and help bring added discipline while still allowing necessary flexibility to a creative advertising team. In today's competitive times, all businesses are looking for ways to make their marketing and advertising dollars go farther and be more effective. These advertising tools can help your business develop a productive advertising plan.
Some of these products are web based, while others are installed directly on your PC. Some are a strictly advertising solution which works with your existing CRM and ERP systems, while others offer a suite of applications designed to meet all your marketing needs.
Features included with advertising applications:
- Email marketing
- Direct marketing
- Complete Customer Relationship Management product including
- Contact details
- Customer Transactions: responses, interactions, orders, contracts, etc.
- Third party data: demographic, psychographics, lifestyle, etc.
- Modeling data: scores, deciles, RFM, purchasing propensities, etc.
- Marketing resource management
- Campaign management
- Event management
- Research and analysis tools
- Marketing database
- Response and performance measurement
Major Vendors in the Advertising application arena include:
- Everest Software
- SalesForce
- Palo Alto software
- Sunbear Software
- Marketing Pilot
Factors to consider when making your advertising and marketing software selections include:
- Status of Sales force – Localized, spread all over, internet only, etc.
- Training of sales force and advertising group – all must use it or it doesn't work
- Software integration requirements with your current system
- System resources: Not usually an issue, but sometimes small business environments are on over-taxed hardware already.