Marketing plan software helps marketing departments develop a successful plan to manage their marketing and advertising. These tools provide everything you need for planning direct-response ads, telesales, tradeshows, pricing, bundles, and more. Easy-to-edit templates and documents, spreadsheets, budgets, and schedules help you maximize the benefits from your marketing dollars. Some products offer web based support with consultation from marketing experts.
A good product will help increase advertising effectiveness, help manage timelines, and help bring added discipline while still allowing necessary flexibility to a creative marketing team. In today's competitive times, all businesses are looking for ways to make their marketing dollars go farther and be more effective. These planning tools can help your business develop a productive marketing and advertising plan.
Features included with advertising applications:
- Sample marketing plans
- Wizard driven
- Financial planning
- Marketing resource management
- Graphic forecaster
- Import capabilities from accounting applications
- Research and analysis tools
- Marketing demographics
- Response and performance measurement
- Automatically generated charts
Major Vendors in the Marketing plan application arena include:
- Aprimo
- SalesForce
- Palo Alto software
- Sunbear Software
- Marketing Pilot
Factors to consider when making your marketing planning software include:
- Cost
- If you have business plan software – it may have both functions
- Don't get over-complicated software if your competitors plans are fairly simple
- Normally you can demo software and get a basic plan produced and then buy to maintain or complete the plan
- Integration requirements to other business and marketing software